Guiding Principles of Wohl Publishing

1) Ensure a collaborative, respectful and supportive publishing environment for authors

2) Keep authors central to the entire process and involved with all key key publishing decisions

3) Build long-term partnerships with customers, utilizing a sales team that has:

                          a) Stronger relationships with them

                          b) Increased understanding of their courses and teaching needs

                          c) Greater product knowledge about our textbooks

4) Utilize technology for teaching and learning

5) Provide authors the opportunity to share more fully in the financial success of their textbooks